Apple’s new EU App Store policies are stirring up quite the debate. Under the EU’s Digital Markets Act, Apple is introducing changes, but not without controversy. They’re implementing a ‘Core Technology Fee’ of €0.50 per app install over 1 million, alongside a reduced 17% commission on in-app purchases. This move is seen by some as a step backward, especially for potential competitors like Microsoft’s Xbox App Store and Epic Games.
Microsoft, now with a robust mobile game catalog including hits like Candy Crush Saga and COD: Mobile, could be a major disruptor in the mobile store duopoly. However, these new fees might limit its potential in the EU market. Similarly, Epic Games plans to launch its Epic Games Store in the EU, marking Fortnite’s return to iOS since its 2020 removal from Apple’s App Store.
Apple’s strategy includes a review system for side loaded apps and collecting fees from developers offering apps outside its App Store. This approach, while compliant with the DMA, seems to maintain Apple’s control over its ecosystem. The tech giant argues these measures are necessary for user safety, but critics like Epic Games CEO Tim Sweeney view them as anticompetitive.
As the industry adapts to these changes, it’s clear that the battle for app store dominance and fair competition is far from over. What are your thoughts on Apple’s new policies?
A complex turn for app developers and big tech in the EU.
