Google is reportedly cutting 30,000 jobs in its advertising sales division in 2024

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Big news in the tech world that you might have missed: Google is reportedly cutting a whopping 30,000 jobs in its advertising sales division in 2024. That’s about 6% of their workforce.

Now, there’s a lot of speculation about what this means. Some say it’s a sign of Google feeling the heat from competitors, especially with the rise of AI. 

However, this move could be also a strategic realignment, gearing up for the integration of AI across Google’s services. It would be more about reshaping the company to stay ahead in an AI-driven future.

The problem is always the same, the human cost of such a realignment. These 30,000 jobs represent real people, with real lives and families. It’s unclear if these are direct layoffs or if there will be opportunities for these employees in other divisions.

This could just be the start. As AI continues to disrupt industries, we’re likely to see more of these strategic shifts. The big question is, how do we ensure that employees don’t always bear the brunt of these changes?

It’s a reminder of the rapid transformation in our industry and the need for thoughtful approaches to change.

Thoughts on how we can navigate these transitions more humanely? 

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